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Why video traffic on the Internet will continue to grow

TelevisionAs you probably know, video is the dominant driver for the Internet traffic growth in the past years. A legitimate question is therefore: will the video consumption continue to grow, thereby leading to a continuation of the Internet traffic explosion? The answer is yes, yes, and yes, and I will explain you why.

  1. In 2012, the video consumption in developed countries was the following: 
    • Online video =12 hours/month (tripled in two years) 
    • Linear TV = 120 hours/month => 10x more… 
Now, as you can remark from your own habits, there is a transfer of usage from 'traditional' TV to online video. This means that a factor 10 explosion of video related traffic on the Internet is likely to happen in the upcoming years. And this is without counting the video quality increase over time...

src: Bell labs' whitepaper

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