For marketers
who love technology
Home » , , , » A quick overview of "smart" content delivery techniques to cope with Internet traffic increase

A quick overview of "smart" content delivery techniques to cope with Internet traffic increase

Webmaster often wonder what telcos could do to make the Internet faster. So, let's have a look to the list of "smart" content delivery techniques available to cope with Internet traffic increase.


  • IP connectivity upgrades…
    • expensive and constantly required as the Internet traffic continues to grow
  • Peer to peer
    • Example: BitTorrent, Emule, …
    • Rationale: use end-user’s server capacity thanks to end-user custom client software
    • Not fashionable due to copyright infringements...
  • Multicast
    • Applicable only if end-users request the same content simultaneously, example: TV
  • Transparent caching
    • Store/deliver a local network copy of frequently requested content
    • No agreement with the content provider (so no money from him! Financed by bandwidth savings and user happiness)
    • Legally questionable and not 100% reliable
  • Content delivery networks
    • tore/deliver a local network copy of frequently requested content
    • Agreement with the content provider (money from him! Financed by content provider!)
  • Traffic differentiation (DiffServetc.)
  • Impose data caps to end-users to limit the negative impact of the very few users that load enormously the networks
    • Not fashionable, would be used as a commercial argument by competitors
As you can see, there are very few options open to telcos... My personal predictions is that IP connectivity upgrades will continue and will be financed in part by the paid peering fees paid by the largest content providers. In parallel, content providers will rely more and more on CDNs to deliver their traffic with excellent performance to the end-users.



SHARE

About Gilles

0 comments :

Post a Comment